The results are in: People love Cuba more than coffee.
Client travel spending is expected to increase in 2017, and recent surveys show that 27% of travelers consider Cuba to be their dream international destination. In fact, half of them said they would consider canceling holiday gift-giving and coffee to budget for the trip.
Previous studies show Cuba to be the fastest emerging incentive destination, and this is reflected by its leap to the 24th most popular world travel destination among luxury agents.
Cuba’s urban immersion particularly appeals to millennials, while its wealth of cultural experiences appeal to the baby boomer generation.
As demand for Cuba continues, we encourage MICE planners to learn more about this fascinating new destination for the U.S. incentive travel industry.
Lead times of approximately eight months are recommended to ensure hotel availability, so the time to act is now. Join us on our February FAM trip, or subscribe to our newsletter for regular updates on Cuba incentive travel news and FAM opportunities.